welcome to primp!

Where we show you all the cute clothes at prices you won’t believe, shower you with compliments but also give you our honest opinion, and (most importantly) make shopping fun! If you are visiting us in person, we’ll offer you a glass of champagne and prep a fitting room full of all our favorite new arrivals. We can’t do that virtually (yet, anyway) but we will definitely keep the new arrivals coming and can guarantee compliments with every order.

welcome to primp!

Where we show you all the cute clothes at prices you won’t believe, shower you with compliments but also give you our honest opinion, and (most importantly) make shopping fun! If you are visiting us in person, we’ll offer you a glass of champagne and prep a fitting room full of all our favorite new arrivals. We can’t do that virtually (yet, anyway) but we will definitely keep the new arrivals coming and can guarantee compliments with every order.

Daisies coupe (modified)

where it all began

Primp Boutique opened in September of 2010 in St. Paul, Minnesota with the vision of creating a high-end boutique experience where everything is under $100. The shop was bustling from the moment we opened the doors and we quickly expanded throughout the Twin Cities and eventually crossed state lines into Sioux Falls, South Dakota. We currently have 5 shop locations filled with thoughtfully curated collections and fully staffed with knowledgable personal stylists eager to help you find exactly what you’re looking for and more. Everything is still under $100 and the experience is still rooted in thoughtfully serving our customers. We’re also putting out daily new arrivals (yes, daily!) and only offer limited runs of each unique style we carry.

Our first choice would be to pamper you in person because our store experience is something really special. But we know not everyone can make a visit, so we created this online shop to fill all the same voids our stores do. Fashion should be fun and most trends are worth trying before investing in. So make yourself comfortable, take a look around, and please let us know how we can serve you!

Daisies coupe (modified)

where it all began

Primp Boutique opened in September of 2010 in St. Paul, Minnesota with the vision of creating a high-end boutique experience where everything is under $100. The shop was bustling from the moment we opened the doors and we quickly expanded throughout the Twin Cities and eventually crossed state lines into Sioux Falls, South Dakota. We currently have 5 shop locations filled with thoughtfully curated collections and fully staffed with the knowledgable personal stylists eager to help you find exactly what you’re looking for and more. Everything is still under $100 and the experience is still rooted in thoughtfully serving our customers. We’re also putting out daily new arrivals (yes, daily!) and only offer limited runs of each unique style we carry.

Our first choice would be to pamper you in person because our store experience is something special. But we know not everyone can make a visit, so we created this online shop to fill all the same voids our stores do. Fashion should be fun and most trends are worth trying before investing in. So make yourself comfortable, take a look around, and please let us know how we can serve you!

hi there!

I’m Wesley, the founder and CEO of Primp Boutique. I’m so happy you are here and sincerely hope you find that special piece that makes you look and feel amazing! I hope Primp is a place that you feel encouraged to take a fashion risk and have fun while doing it!

The name “Primp” is inspired by the memories of getting ready with my best girl friends before a night out. I can say with certainty that we made more memories getting ready than we did at whatever event we were getting ready for! We shared clothes, did each other’s make up, turned up the music, and sipped cocktails. We complimented each other, encouraged each other, and shared secrets. What was once a weekly occurrence in college gradually became more and more infrequent as we all grew up, moved away, got married, and had babies. But now, instead of getting ready for a fun night at a college bar, we were getting ready for more important events like weddings, first dates, interviews, family photos, and vacations. I missed my girls and I missed the shared closets, the energy, and the connection.

And that’s when the idea of Primp was born. A shop where we recreate the fun of getting ready with friends. It will never replace the special moments with your BFFs but we will provide a safe space to try things you normally wouldn’t, always receive an honest opinion, and leave you feeling rejuvenated and confident in a way only time your girls can.

So, whether you are shopping for something specific or just browsing, thank you for being here! I can’t wait to shop with you and I sure hope Primp earns a coveted place in your closet!

xo- Wesley

hi there!

I’m Wesley, the founder and CEO of Primp Boutique. I’m so happy you are here and sincerely hope you find that special piece that makes you look and feel amazing! I hope Primp is a place that you feel encouraged to take fashion risk and have fun while doing it!

The name “Primp” is inspired by the memories of getting ready with my best girl friends before a night out. I can say with certainty that we made more memories getting ready than we did at whatever event we were getting ready for! We shared clothes, did each other’s make up, turned up the music, and sipped cocktails. We complimented each other encouraged each other and shared secrets. What was once a weekly occurrence in college gradually became more and more infrequent as we all grew up, moved away, got married, and had babies. But now, instead of getting ready for a fun night at a college bar, we were getting ready for more important events like weddings, first dates, interviews, family photos, and vacations. I missed my girls and I missed the shared closets, the energy, and the connection.

And that’s when the idea of Primp was born. A shop where we recreate the fun of getting ready with friends. It will never replace the special moments with your BFFs but we will provide a safe space to try things you normally wouldn’t, always receive an honest opinion, and leave you feeling rejuvenated and confident in a way only time your girls can.

So, whether you are shopping for something specific or just browsing, thank you for being here! I can’t wait to shop with you and I sure hope Primp earns a coveted place in your closet!

xo- Wesley